Hi! I'm Jasmine, a player-coach marketing leader with 13+ years of progressive experience with high-growth B2B SaaS companies.


Anchored in leadership through service, I currently directly manage a team of 9 plus shared leadership of 60+ web marketers, product managers, engineers, SEO, digital producers, and UX designers across 4 product delivery squads.

My expertise includes SaaS marketing strategy, performance analysis, and team leadership, with towering strengths in clarity of communication, strategic problem solving, and prioritization for impact.

I thrive with cutting-edge transformations in product-led-growth organizations, leading cross-functional teams, influencing stakeholders, and gaining executive buy-in to define the marketing vision, roadmap, and requirements, focused on profitable revenue, increasing market and wallet share, and differentiating the brand in the marketplace.

Plus, the word on the street is that I can turn a meeting into a good time.

My current and future focus is on SaaS product-led growth, and I have previous experience in digital strategy, marketing analytics, project management, and account management within the technology, media, health care, and higher education industries.

So nice to meet you!